Over years of retaining its core OEM business under the Meissner label, the company introduced and promoted the Unicel brand of replacement filter elements. For the first time, the entire range of replacement elements built to O.E.M. specifications was made available to wholesale distribution from a single source. Dealers and service technicians could easily obtain replacement cartridges from their local distributor, even if they did not carry that particular brand of equipment. By staying focused and specializing in filtration, Unicel has developed expertise in a very critical area of the pool and spa industry. Today, Unicel services both the spa OEM market and wholesale distribution trade. Whether it is media development or cartridge design, Unicel is recognized as the industry leader.